Read our latest Articles

We combine the art of storytelling with the science of strategy to ignite unstoppable growth for your brand.

The Music Industry in 2016: What We’d Like to See

Here's what 12South Music would like to see happen in the music industry this year.

50 Music Marketing Tips

Here are 50 Music Marketing Tips to help you make the most of your marketing time.

Why Am I Losing My Fan Base?

Do you feel like you are you losing your fan base? You may be making some of these mistakes.

How to Survive the Holidays as a Musician

Having a hard time explaining what you do to your family as a musician? Let us help with this quick and simple guide!

Easy Ways to Improve Your Site’s SEO

Want to boost your SEO? Look no further - here are tips on improving your search engine optimization and making your business stand out!

Beware of Unpopular Intrusive Marketing Tactics

Advice on how to promote your business without being intrusive or scaring away potential customers.

Are Google Adwords or Facebook Ads Better for My Business?

How to know when to use Google Adwords or Facebook Ads for your business.

Out-of-the-Ordinary Activities to Promote Team Bonding

Looking for a fresh approach to team building? Here are some tips on fun, out-of-the-box ways for groups to strengthen their bonds.

Elements of a Successful Inbound Marketing Campaign

Inbound Marketing is a proven way to make more money with your business. Check out the details here.

The Biggest Music Marketing Mistake You’re Making

Don't make this common music marketing mistake. It's about utilizing your website, folks.

The Album Release Checklist from Michele McLaughlin

Michele Mclaughlin is a wonderful composer and pianist, and she's also a killer marketer! She let us show off her album release checklist, and it's great for anyone thinking about releasing an album!

Tips for a Successful Album Release

Planning on releasing an album? Make sure it's successful by using these tips!